Social Media is my full time job. I do it for myself. I do it for an agency and work with different brands. And I do consulting. I LOVE social media. But, I also hate social media. I want to pass along some of my do’s and don’ts of social media, and best practices. Some are for the every day user. Some are for brands. Either way, I hope these tips help!
I always like to stay positive, so let’s kick things off with the Dos. :)
#1 Do share others photos. User Generated Content (UGC) is a MUST do these days. But, if you are going to share, ALWAYS make sure to give proper photo credit. If a user has given PC to someone else, then it is up to the re-sharer to continue to give the proper photo credit, not just credit the account they found the photo from. :)
#2 Do use hashtags. Hashtags are a way for users to find content they are interested in. It is OK to use multiple hashtags, especially on Instagram and Twitter. Just post them in a separate comment on Instagram from your caption so that the caption isn’t cluttered. If you have a “branded” hashtag, put that in the caption so that others know to use it for similar types of content.
#3 Do respond back to commenters. It’s a bit harder on Instagram to respond than on Facebook or Twitter, but when relevant, build that community and respond back to those who are commenting on your photos.
#4 Do make friends. I have made some amazing friends through social media. In fact, I reached out to Jené, my best friend, through social after we both did Oceanside 70.3 in 2012. Little did we know we were going to become best friends, but social media is a great way to connect with likeminded individuals who you might not get a chance to meet in “real life”.
#5 Do know the difference between the platforms and what kind of content should be shared. :) Facebook – great for life updates, photo albums, etc. Twitter – great for thought leadership, inspirational quotes, chatting with others, or yes even mentioning mundane shit that you are doing during the day. :) Instagram – Special moments in photos is the way I like to think of it. Share only the best of the best here. Your absolute favorite quote. Or your absolute best photo of the day, etc. Snapchat – random, funny stuff. :P LinkedIn – networking, job hunting, thought leadership, strictly professional. Pinterest – Pin away. Make dream boards. Share your outfit ideas. DIY ideas, etc.
#6 Do take selfies! Selfies are awesome! They show us a glimpse of you in your daily life. We get to know everyone a little bit better. And I love seeing people “love” themselves. Seriously! We all need a little more self-love anyway! Just be mindful of the kind of selfies you take. You know what I’m talking about ;)
#7 Do act how you’d like to be treated. Self-explanatory. :)
#8 Do think before tagging. Ask yourself if this were you, would you want to be tagged in this photo?
#9 Do have fun! Remember how social media started to keep in touch with family in friends? Always go back to your roots. :)
#1 Don’t use social media to hurt people. Don’t say mean things, criticize, etc. Each of us have our own demons as is, no one needs to be bullied by anyone else. If you have a complaint about a product or brand, address it professionally.
#2 Don’t share blurry photos (unless intentional, like a cyclists wheels, etc.). Seriously. Cameras are awesome these days. You can take a high quality, awesome photo!
#3 Don’t overshare. We each have our own personal TMI code, but truly think about what you want others to know about you. :) Remember, what you share on the internet, technically stays there forever, even if you delete it. Some things are meant to be private. :)
These are not all the possible Do’s and Don’ts, but some of the basics. :)
What would you add?